Pura D’or Hair Loss Prevention Shampoo – Is It As Great As It’s Made Out To Be?

Pura D'or Hair Loss Prevention Shampoo


Pura D’or has few shampoos targeted at thinning hair/hair loss. 

Here we look at the Pura D’or Thinning Therapy Shampoo (Blue Label) and the Pura D’or Anti-Hair Thinning (Gold Label).

The gold label is costlier than the blue label, for reasons we discuss in this review.

Essentially though, as far as ingredients are concerned, these two shampoos contain similar ones such as amla oil, argan oil, black cumin seeds, and DHT blockers – saw palmetto and biotin.

What’s great about these shampoos do not use “no-no” ingredients such as parabens, SLS, triclosan, mineral oil, etc.  

When you search the Internet for anti-hair loss shampoo, you would most likely come across Pura D’or in the list.

For all the hype that it gets (with four or more stars in iherb, Amazon), how can this shampoo help with your thinning hair?

Perhaps like us, you are also thinking of switching shampoos? After encountering a couple of issues with Art Naturals Black Castor Oil shampoo that we have been using for some time, we decided to give Pura D’or a shot.

Our Ex-Favourite Shampoo

We have no complaints about Art Naturals shampoo … well, until recently. Firstly, the shampoo from the most recent bottle we received seems to be more diluted than usual. However, as the consistency didn’t seem to affect the efficacy of the shampoo, we had intended to continue using it.

I tried to order the same shampoo from iherb (for the cheapest price) but it was out of stock. I waited a few weeks thinking that it would be “in stock” soon but ….nope. In the meantime, we were running out of shampoo.

That was how I began my search for an alternative and decided on Pura D’or.

But the headache begins. Pura D’or has several different types of anti-hair thinning shampoo. Which to choose?

The Different Pura D’or Hair Thinning Therapy/Anti-Thinning Shampoos

I learned there are basically 3 types of anti-thinning shampoo that Pura D’or offers :

  1. Hair Thinning Therapy Shampoo
  2. Hair Thinning Therapy Shampoo, Lavender Vanilla
  3. Anti-Hair Thinning Shampoo


All three shampoos were created to help fight hair loss (of course).

Claimed to be formulated using organic ingredients, all of them feature the “No-no” list – no parabens, SLS, phthalates, mineral oil, triclosan, and the list goes on. And yes, all claim to be able to decrease thinning and promote thickness by reducing breakage.

Hair Type

All three Pura D’or shampoos can be used by both men and women. 

They are formulated for all hair types, although Pura D’or also offers other anti-thinning hair shampoos specifically for dandruff and dry hair.

The shampoos can be used daily and in fact, this is recommended for best results.


Contrary to some buyers’ claim, all three Pura D’or shampoos do contain saw palmetto, a DHT (dihydrotestosterone, the hormone that contributes to hair loss) blocker. 

Another effective DHT blocker contained in all three shampoos is biotin. So theoretically, these two ingredients – biotin and saw palmetto would help in the fight against hair loss.

Other ingredients which are common to all three include aloe vera, amla oil, argan oil, black cumin seed (Nigella Sativa), niacin, rosemary oil.

All the “No-no”s stated on the label, such as no SLS, no parabens, no phthalates, no mineral oil, no triclosan, no toluene, no gluten.

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As ingredients in the shampoos are quite similar, it was hard to pin down which I should get in the end. Also, they are all formulated to reduce, if not stop, hair loss.

In fact, it’s the difference(s) that would become the deciding factor in my purchase.

As I see it, both the Hair Thinning Therapy Shampoo and the Hair Thinning Therapy Shampoo (Lavender Vanilla) are essentially the same. Both come in blue labels and can be used by men and women (so hubby and I don’t need to buy separate formulas).

I tried scrutinizing the differences between these two. Apart from the fact that one has “Lavender Vanilla” on its label (while the other doesn’t), it’s hard to see how these two are different.

Looking at the full product description doesn’t help in understanding differences (if any) between these two blue labels.


Interestingly, the Pura D’or Anti-Hair Thinning Shampoo (Gold Label) contains red Korean seaweed, which is not present in the blue labels.

This particular seaweed is said to have anti-inflammatory properties which can help to reduce hair loss.

If the blue and gold labels are the same, why would Pura D’or create them different, right?

So in addition to this “extra” ingredient, the gold label also features Pura D’or (100%) Natural Preservative System derived from plant-based extracts. 

On the other hand, the blue label apparently uses phenoxyethanol as a preservative. Although this is a mild and safe preservative, it is not “100% natural” (unlike that contained in the gold label).

It is no wonder then that the gold label commands a higher price than the blue label!

Thus wading my way through initial confusion on the different Pura D’or shampoos, I now understand that there is a slight difference between the blue and gold labels.

So if you are particular about the kind of preservatives present in the products you use, I suggest you go for the Pura D’or Anti-Hair Thinning Shampoo (Gold Label). 

If not, the blue label would be just as good.


We decided on the Pura D’or Thinning Therapy Shampoo Blue Label (without Lavender Vanilla).

It’s been a couple of weeks now since we started using the shampoo. We are quite surprised by the speed at which we saw desirable results. 

Within a few days of use, we could see less hair being shed (ending up in the shower drain).

However, hair texture tends to be more on the “rough” side after use, indicating that conditioner is necessary (although I’m not fond of it).

Looks like we’ll be sticking with this shampoo for a while!

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